Director - Paid Search Marketing
Company Name:
Marriott International
Director - Paid Search Marketing
It's a powerful feeling, to belong. It's inspiring people to do more than they thought they could. It's leading the way by rolling up your sleeves to accomplish a common goal. It's taking a passion and turning it into your vision. Belonging is what it feels like to work at Marriott. If this sounds like the place for you, join us.
The
Marriott International HQ,
located at
10400 Fernwood Road, Bethesda, MD, 20817
is currently hiring a
Director - Paid Search Marketing.
Responsibilities include: This position is responsible for leading the strategic development and management of all Marriott's Paid Search Marketing efforts on a global basis for Marriott.com, five fully-functional in-language Global sites, and four localized Global sites in dozens of countries. As the leader of these activities, the candidate will be expected to manage an internal staff of two as well as a number of agencies in the pursuit of profitable paid search growth and revenue goals for Marriott's domestic and global sites. Overall and market specific objectives must be met and will rely heavily on this person's ability to network and build relationships throughout eCommerce, Sales & Marketing, Measurement & Analytics, Lodging, and International.
Reports to Senior Director, Global Search Marketing.
EXPECTED CONTRIBUTIONS
1. Paid Search Strategic Leadership:
Ensure Marriott's Paid Search strategies are implemented consistently across all levels of the organization through education and ongoing communication concerning program business plans, objectives and performance against goals.
Collaborate closely with members of the NALO and International Field Marketing organizations to ensure PPC strategies are in sync between Marriott.com and all Global sites. Work with appropriate stakeholders to help pull through online programs, as needed.
Provide subject matter expertise on Paid Search strategies to members of Brand Marketing, Measurement & Analytics, International Marketing, Product Development, Information Resources, and other groups as needed.
Leverage site analytics tools and coordinate with Organic Search counterpart(s) to ensure Marriott is employing the appropriate mix of Organic and Paid Search strategies for all sites.
Proactively monitor and evaluate developments in the search engine landscape for implications to Marriott's search strategy. Investigate new areas and approaches as appropriate.
CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED
Skills
Knowledge of Internet sales, marketing, and research methodology
Knowledge of online measurement, tracking methods, and analysis
Demonstrates self-confidence, energy and enthusiasm
Effective written and oral communications skills. Sensitivity to global communication needs
Working knowledge of Microsoft Office (Excel, Word, and PowerPoint)
Education and Experience
College degree in marketing or related field. MBA preferred
Ideal candidate possesses at least 8 years of total marketing experience, including 5
years in digital marketing required.
3
years Search marketing experience strongly preferred
Ideal candidate has worked in an agency environment or client services program
Five (5) or more years of managerial experience, supervising and mentoring staff
To submit your application for this job, please go to: https://marriott.taleo.net/careersection/2/jobsearch.ftl?lang=en
Marriott International is consistently recognized as an employer of choice around the globe by FORTUNE and Working Mother magazines, DiversityInc, Great Places to Work Institute, and the CRF institute among others. Visit our newsroom to learn more: news.marriott.com
Connect and network online with us:
www.facebook.com/marriottjobsandcareers
www.twitter.com/marriottcareers
www.linkedin.com/company/marriott-international
www.weibo.com/marriottcareers
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.Estimated Salary: $20 to $28 per hour based on qualifications.
Marriott International
Director - Paid Search Marketing
It's a powerful feeling, to belong. It's inspiring people to do more than they thought they could. It's leading the way by rolling up your sleeves to accomplish a common goal. It's taking a passion and turning it into your vision. Belonging is what it feels like to work at Marriott. If this sounds like the place for you, join us.
The
Marriott International HQ,
located at
10400 Fernwood Road, Bethesda, MD, 20817
is currently hiring a
Director - Paid Search Marketing.
Responsibilities include: This position is responsible for leading the strategic development and management of all Marriott's Paid Search Marketing efforts on a global basis for Marriott.com, five fully-functional in-language Global sites, and four localized Global sites in dozens of countries. As the leader of these activities, the candidate will be expected to manage an internal staff of two as well as a number of agencies in the pursuit of profitable paid search growth and revenue goals for Marriott's domestic and global sites. Overall and market specific objectives must be met and will rely heavily on this person's ability to network and build relationships throughout eCommerce, Sales & Marketing, Measurement & Analytics, Lodging, and International.
Reports to Senior Director, Global Search Marketing.
EXPECTED CONTRIBUTIONS
1. Paid Search Strategic Leadership:
Ensure Marriott's Paid Search strategies are implemented consistently across all levels of the organization through education and ongoing communication concerning program business plans, objectives and performance against goals.
Collaborate closely with members of the NALO and International Field Marketing organizations to ensure PPC strategies are in sync between Marriott.com and all Global sites. Work with appropriate stakeholders to help pull through online programs, as needed.
Provide subject matter expertise on Paid Search strategies to members of Brand Marketing, Measurement & Analytics, International Marketing, Product Development, Information Resources, and other groups as needed.
Leverage site analytics tools and coordinate with Organic Search counterpart(s) to ensure Marriott is employing the appropriate mix of Organic and Paid Search strategies for all sites.
Proactively monitor and evaluate developments in the search engine landscape for implications to Marriott's search strategy. Investigate new areas and approaches as appropriate.
CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED
Skills
Knowledge of Internet sales, marketing, and research methodology
Knowledge of online measurement, tracking methods, and analysis
Demonstrates self-confidence, energy and enthusiasm
Effective written and oral communications skills. Sensitivity to global communication needs
Working knowledge of Microsoft Office (Excel, Word, and PowerPoint)
Education and Experience
College degree in marketing or related field. MBA preferred
Ideal candidate possesses at least 8 years of total marketing experience, including 5
years in digital marketing required.
3
years Search marketing experience strongly preferred
Ideal candidate has worked in an agency environment or client services program
Five (5) or more years of managerial experience, supervising and mentoring staff
To submit your application for this job, please go to: https://marriott.taleo.net/careersection/2/jobsearch.ftl?lang=en
Marriott International is consistently recognized as an employer of choice around the globe by FORTUNE and Working Mother magazines, DiversityInc, Great Places to Work Institute, and the CRF institute among others. Visit our newsroom to learn more: news.marriott.com
Connect and network online with us:
www.facebook.com/marriottjobsandcareers
www.twitter.com/marriottcareers
www.linkedin.com/company/marriott-international
www.weibo.com/marriottcareers
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.Estimated Salary: $20 to $28 per hour based on qualifications.
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